One of my mentors once told me that great advertising should make you either cry, laugh, think, or be entertained.

Simply put, advertising should make you feel something. And let's face it, most advertising just makes you feel annoyed. While I’ve made my share of annoying ads too (I blame the brief! The clients! The production houses!), with every project I strive to create work that excites me (and, I hope, others). Work that reflects- even shapes??!- culture. That’s why I’ve broken down this site into categories based on how I feel each piece of work should make you feel. Maybe it will, maybe it won’t, but that’s my pitch and I’m sticking to it.