How do we relaunch a charity that no one knows about and prove that play has the power to help children overcome the most dismal conditions imaginable? We started a child uprising, using poetry to give children a voice and show how play can help them rise. There are three spots in this campaign. We also created three stills ads and repurposed all content for social. 

​

Awards: The One Show, D&AD shortlist, Cannes Lions, Marketing