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North York General Hospital
Incidentally, my first project back from my first mat leave was a brief for North York General Hospital's birthing centre. They wanted an idea to help grow a database of people who give birth there so they could target them for donations in the future. So we created a crowdsourced book written by parents, for parents, full of alllllllllll the many many things no other baby book will- from post-breastfeeding pancake boobs to postpartum sex, nothing was too taboo to be tackled.
Recognition
D&AD shortlist, CMAs Top Cause, gold x2; Marketing Awards gold x2, silver x2, New York Festival finalist, The One Show x3 finalist
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