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Sephora x Tempo
How do you launch an iconic beauty brand's partnership with Toronto's first WNBA team? We created this Pretty Badass campaign showing that you can have the beauty with the brains, the gloss with the grit, and everything in between.We launched with a badass commercial and OOH series celebrating the multidimensional nature of women, and extended the messaging into into a social series where women were encouraged to nominate a Pretty Badass woman they know to win an PBA experience.
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